We provide regional, national, and global media for clients around the world.  We are a strategically driven agency with one goal in mind, we make an impact and grow your brand.

We partner with our clients to build successful campaigns to meet  their goals

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Big Hair has a nationwide reputation for meeting each client’s goals with tailored media buys.

Media Buying Process

Media buying is more than just placing ads. There’s a whole calculated approach behind the scenes. Understanding the target audience is one part of the picture, but then so is knowing a client’s business objectives. 

Big Hair combines a complex strategy to develop media campaigns based on the target audience.

Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. 

Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.

What is Media Buying?

Media Planning

The process of media planning is focused on establishing a demographic profile, market research, and establishing a budget to reach the optimum goal. 

This information will help the planning team to selecte which medium they want to purchase and for what price.

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We provides you with a full media management partner that results in faster implementation, faster revenue, the ability to be seen quickly!

We offer media buying and programmatic advertising across multiple platforms. Including native ads, social media, display, preroll, broadcast, email marketing, and more.

Media Buying

Media buyers often use the following tactics to implement media plans:

• Programmatic Buys: AI and algorithm-enabled real-time bidding on ad space that matches consumer profiles (e.g. fashion designers leveraging a platform that will automatically bid on and place ads on fashion-oriented channels).
  
• Direct Buys: When a media buyer negotiates ad rates and run times with a specific advertiser.
  
• Manual Buys: Bidding on ad space and managing bids directly through an ad platform such as AdWords.

Media buying is to buy ad space from a company operating media properties for the purpose of advertising products or promoting itself. Generally, media buying includes purchasing ad time and ad space, the placement of ads in various media channels, etc. In today's economic times, it's imperative to make a plan of your advertising budget as detailed as possible and get the most value out of your advertising investment.

 In another word, media buying can also be referred to as display advertising, meaning that a creative idea is placed on a website, a network of websites, or an advertising network for the purpose of driving traffic or raising brand awareness.

The cost of media buying varies depending on the specific media platform on which the buyer wants to display the ads, with factors like the size of the advertising space, the specific times to display, and other features of the advertising campaign.

Generally, there are three media buying types:

1. Do a research about media vendors and programming
2. Evaluate proposals given by media vendors
   
3. Negotiate media rates 
4. Generate additional value and create media promotions 
5. Create insertion orders and run lists 
6. Confirm scheduling 
7. Issue invoices 
8. Manage the execution of buys 
9. Negotiate appropriate rates for preemptions
   
10. Conduct post-buy analyses 
11. Pay the media vendors as requested by client 
12. Re-evaluate the media plan to further optimize your media buys

1. Directly buy the ad positions of a website: This is when a single site is bought for serving the ad display purpose.
   
2. Network Buy: Ads are placed in the network of sites to increase overall impressions.
   
3. Self-serve Ad Buy: This kind of media buying allows you to have your own account and place the ads as you wish.

Moreover, media buying also involves the following issues:

• WITH OVER 296,000 ADS PLACED & OVER 62,000,000 IN AD EXPENDITURES
       MAKES BIG HAIR MEDIA - YOUR TRUSTED VENDOR PARTNER AND MEDIA SOURCE.